Tweeting, following, friending, posting, pinning…is all this social activity really worth it?
Unfortunately, many businesses will see diminishing returns from social media this year. Why? Because social isn’t personal. News flash: your customers don’t want to feel like “mass market” anymore.
The future of social media will require context and personalization. Download this 27-page ebook from HubSpot to learn how to personalize your conversations. The Future of Social: Personalizing Business By Focusing on People (Not Profiles), to learn more.
Grab this guide and learn:
* The Social Part of Marketing: Database Growth
* How to Grow Your Following & Find Influencers
* The Value of Social Context in Your Overall Marketing & Sales Strategy
Related articles
- Applying the 80/20 rule to Social Media (domo.com)
- The Pursuit of Perfecting Your Content Will Yield Diminishing Returns (business2community.com)
- Social Media Monitoring: Mapping Out Your Market (socialmediahub.com.sg)
- “Social Media is About Being Social” by Corey Smith (authorshelpingauthors.wordpress.com)
- How To Track Your Social Media Marketing Efforts (bizsugar.com)
- Who Are You on Social Media? (jpwilliam.wordpress.com)
Filed under: Great Social Media Presentations, Social Brand, Social Business, Social Customer Service, Social Media Blog Posts, Social Networks, Social Search Tagged: business, Diminishing returns, Facebook, future social media, HubSpot, Internet Marketing, marketing, Marketing and Advertising, Social media, Twitter
