[New Guide] The Future of Social Media
Tweeting, following, friending, posting, pinning…is all this social activity really worth it? Unfortunately, many businesses will see diminishing returns from social media this year. Why? Because...
View ArticleUsing Social Media to Build Links
Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality...
View ArticleSocial Media Marketing for Small Businesses
There’s no doubt that social media marketing is a proven and established platform for connecting with customers, building a community and generating business. Yet, despite the evidence of its...
View Article5 Ways to Generate More Business From LinkedIn
Is LinkedIn working for you? Do you want to generate more business from LinkedIn? When used properly, LinkedIn can be a gold mine for your business. As a business, the foundation of your success on...
View ArticleTwitter Profiles that Convert
Social Media, SEO, Mobile, Digital Marketing There are many components that make for great business Twitter profiles. The name, handle, bio, location, link, profile and header images all contribute to...
View Article26 Tips to Create a Strong Social Media Content Strategy
Are you looking for ways to strengthen the impact of the content you create? It’s not always easy to generate the buzz you’re looking for. Knowing what to publish, when and where can greatly increase...
View ArticleHow to Use Google+ for Business and Professional Branding
Google+ is Google’s latest foray into the social networking world. Since its invitation-only launch on June 28, 2011 and public launch on September 20, 2011, it has taken off at a fast pace. Now with...
View Article12 Social Media Stats of 2013 You Didn’t Know
Did you know that Google+ is now the second largest social network in the world? Or that 10% of all young professionals get rejected from a prospective job because of their online...
View ArticleFacebook Improves News Feed
In the first of a series of blog posts looking into some of the improvements Facebook makes to its news feed, the social network announced that it has updated the ranking algorithm for stories....
View ArticleSocial, Mobile and Online Personas
Before Facebook had over 800 million users and mobile penetration was what it is today, email was the original social network. People primarily connected with friends and family and managed their...
View ArticleSeptember Workshop Series: How To Setup Your Social Media Strategy
While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals. Outlined below, are the first steps to setting up your social media...
View ArticleSeptember Workshop Series: Social Media and Listening
Social media is not a magic bullet, but there are certain steps that you should follow to ensure that you’re on the strategic path towards carving out your own social media strategy. Social media...
View ArticleSeptember Workshop Series: Targeting Buyer Personas
It’s pretty well-known now that Facebook is the biggest social media site in terms of monthly active users (last published as 845 million). And, per comScore’s study, they show how...
View ArticleFacebook Marketing in 2013
Check out Facebook Marketing in 2013, by Jo Barnes. In this ebook, you’ll learn about all the essential things you must know to generate leads through Facebook. All the information contained within...
View ArticleFacebook, Twitter, Google+, Pinterest, LinkedIn – Social Media Design Guide...
If you’re a business hoping to use social media for marketing your fine products and services, one of the biggest stumbling blocks in getting your campaign out of the gates – at least, looking all...
View ArticleMulti-Channel Marketing 101: Why Does Cross-Channel Marketing Matter?
Image from “Get More Engagement” Let’s talk about multi-channel marketing – what it is, why it matters, and how to use it in order to better your business. Multi-Channel Marketing Definition...
View ArticleThe Little Blue Book of Social Transformation: eBook
It’s time to get social! It’s time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. Salesforce and Altimeter Group recently collaborated...
View ArticleCompanies Still Not Strategic Around Social Media Strategy: Report
New Altimeter Group report on the State of Social Business finds only half of senior executives are informed, engaged or aligned with social strategy. Most organizations are at an ‘intermediate’ stage...
View ArticleSocial Media: Unlocking Business Performance
The biggest question marketers still ponder over today – How to best measure social media effectiveness for business. This past summer the AMEC (International Association for Measurement and...
View ArticleHow to Define Your Mobile Enterprise Strategy
The Move to Mobile Strategy Human beings have fallen hard for mobile. Between 5% and 15% of total online traffic is mobile. Projections suggest that fully 72% of the planet’s 6.9 billion inhabitants...
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