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[New Guide] The Future of Social Media

Tweeting, following, friending, posting, pinning…is all this social activity really worth it? Unfortunately, many businesses will see diminishing returns from social media this year. Why? Because...

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Using Social Media to Build Links

Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality...

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Social Media Marketing for Small Businesses

There’s no doubt that social media marketing is a proven and established platform for connecting with customers, building a community and generating business. Yet, despite the evidence of its...

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5 Ways to Generate More Business From LinkedIn

Is LinkedIn working for you? Do you want to generate more business from LinkedIn? When used properly, LinkedIn can be a gold mine for your business.  As a business, the foundation of your success on...

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Twitter Profiles that Convert

Social Media, SEO, Mobile, Digital Marketing There are many components that make for great business Twitter profiles. The name, handle, bio, location, link, profile and header images all contribute to...

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26 Tips to Create a Strong Social Media Content Strategy

Are you looking for ways to strengthen the impact of the content you create? It’s not always easy to generate the buzz you’re looking for. Knowing what to publish, when and where can greatly increase...

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How to Use Google+ for Business and Professional Branding

Google+ is Google’s latest foray into the social networking world. Since its invitation-only launch on June 28, 2011 and public launch on September 20, 2011, it has taken off at a fast pace. Now with...

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12 Social Media Stats of 2013 You Didn’t Know

                  Did you know that Google+ is now the second largest social network in the world? Or that 10% of all young professionals get rejected from a prospective job because of their online...

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Facebook Improves News Feed

In the first of a series of blog posts looking into some of the improvements Facebook makes to its news feed, the social network announced that it has updated the ranking algorithm for stories....

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Social, Mobile and Online Personas

Before Facebook had over 800 million users and mobile penetration was what it is today, email was the original social network. People primarily connected with friends and family and managed their...

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September Workshop Series: How To Setup Your Social Media Strategy

While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals. Outlined below, are the first steps to setting up your social media...

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September Workshop Series: Social Media and Listening

Social media is not a magic bullet, but there are certain steps that you should follow to ensure that you’re on the strategic path towards carving out your own social media strategy. Social media...

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September Workshop Series: Targeting Buyer Personas

                    It’s pretty well-known now that Facebook is the biggest social media site in terms of monthly active users (last published as 845 million). And, per comScore’s study, they show how...

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Facebook Marketing in 2013

Check out Facebook Marketing in 2013, by Jo Barnes. In this ebook, you’ll learn about all the essential things you must know to generate leads through Facebook. All the information contained within...

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Facebook, Twitter, Google+, Pinterest, LinkedIn – Social Media Design Guide...

If you’re a business hoping to use social media for marketing your fine products and services, one of the biggest stumbling blocks in getting your campaign out of the gates – at least, looking all...

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Multi-Channel Marketing 101: Why Does Cross-Channel Marketing Matter?

Image from “Get More Engagement” Let’s talk about multi-channel marketing – what it is, why it matters, and how to use it in order to better your business. Multi-Channel Marketing Definition...

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The Little Blue Book of Social Transformation: eBook

It’s time to get social! It’s time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. Salesforce and Altimeter Group recently collaborated...

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Companies Still Not Strategic Around Social Media Strategy: Report

New Altimeter Group report on the State of Social Business finds only half of senior executives are informed, engaged or aligned with social strategy. Most organizations are at an ‘intermediate’ stage...

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Social Media: Unlocking Business Performance

The biggest question marketers still ponder over today – How to best measure social media effectiveness for business. This past summer the AMEC (International Association for Measurement and...

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How to Define Your Mobile Enterprise Strategy

The Move to Mobile Strategy Human beings have fallen hard for mobile. Between 5% and 15% of total online traffic is mobile. Projections suggest that fully 72% of the planet’s 6.9 billion inhabitants...

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